Week 5 – Kickstarter commentary (Art funding) “Go Fund Yourself”

Zach Braff, an American actor who became known for being the star of the hit tv show Scrubs, made his directorial debut in 2004, in which he wrote, starred in, and made the soundtrack for his movie, called Garden State. The film cost 2.5 million to produce and made 35 million in the box office all while garnering a cult following and winning multiple awards, including a grammy award for best soundtrack album 2005.

Now, he wanted to create a sequel for Garden State, called Wish I Was Here. Although the movie was already funded and created, it received approximately 3 million from around 46,000 individuals. What makes this so special?

Do people just like Braff as a person? Do they like him because of the work he has done in Scrubs? Was Garden State such a good movie that they wanted to see a sequel? (I haven’t watched the movie myself, yet, nor the sequel) Or is it the perks that are involved when you donate?

Whatever the case is,  I think the message he sent and his reasoning for creating a Kickstarter had to do with art. Alot of artists would agree that art is an expression, something that is very abstract, something that is not always clearly defined, what is good art and what is bad art? Is there even such a thing? Just because something is popular and easily understood, does that ease of expression make the art better? It certainly makes more money, something that financial backers want from Braff and other people looking to make movies.

Braff, if he were to get ‘typical’ financial support, would have to sacrifice certain aspects of his movie, such as scenes and scripts that will be made more mainstream and more flashy so that audiences will be more easily able to enjoy it. This kind of tweaking to the script and movie can actually dilute what Braff wants to express through his film.

This is his reason for using Kickstarter, so that he can receive aid without having to sacrifice his message and movie, while also helping those on the outside get a more clear glimpse inside the movie making process, something i feel is a win-win situation

Video games, just like anything in life, is seen differently from person to person. Artists are able to express what they see and also what they feel. They envision minute details that are nonetheless different, they view different perspectives and are able to show us through their abilities.

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“This project consists of three illustrations that recreate the nervous excitement that meant reaching a game’s hard earned final moments.  A testament to the hours spent building skills, solving puzzles and defeating all the minions that stood in your way towards the game’s final confrontation.” – Derington

Nick Derington brings some classic video games back to life through his artwork. He uses kickstarter to fund and market his project at the same time.

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